Pure Fragrance™

Tell your unique scent story with Pure Fragrance™, the first constantly changing fragrance that creates a true-to-life experience. 

Air Wick Pure neutralises odours with no wet fall out, avoiding the undesirable wet mist which standard aerosols may produce.  At the same time, thanks to its formulation with no added water and more concentrated fragrance, Pure provides an exceptional fragrance experience.

Air Wick Pure also has a distinctive new look which stands out from the crowd with strong solid pack colours to differentiate fragrances and an ergonomic trigger spray designed to feel natural in the hand.


Pure Fragrance